FASTforward - The Blog
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Discuss and debate how a new generation of search and search-driven applications are impacting the way we do business, compete, learn, build communities, socialize, and save, store, and search data.
The blog, like FASTforward '07, aims to drive and deepen conversation about how today’s companies can "Innovate, Accelerate and Dominate."
Please join us for what we hope will be a fun and engaging conversation that begins on the blog, is fully extended and realized at the conference, and, if we’re lucky, continues on past the conference.
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Boingo – How to make it safe corporately to use Social Media well
Perhaps the most powerful barrier for large organizations using social media well is the fear that if they give up control something bad will happen – someone will say or do something that brings discredit to the brand. Yesterday I commented on Kotex who have transcended this fear. Kotex did this because they could see [...]
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The market IS a conversation – Why Kotex is winning vs Old Spice
Who has not seen an Old Spice ad recently? The campaign has been a huge viral success. But while it has put the brand name to the front and got everyone talking about this being the new model, has the campaign done what it was meant to? has it increased sales and market share? The [...]
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The Learning Layer Takes Aspects of Enterprise 2.0 a Step Further
Here is an interesting idea that has been well articulated in a new book, The Learning Layer by Steven Flinn. I recently had a chance to speak with Steve about this marriage of aspects of Web 2.0 and artificial intelligence (aka adaptive systems) that can have useful applications within the enterprise.
Steve is the CEO of [...]
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The UK Government move on their commitment to use Social Media
On July 9, the PM announced on a video with Mark Zuckerberg that the UK government will use social media to get connected to the British people. Well it has started with an ideal sector – travel!
Here the Foreign Office and the citizen connect and in time will create I think an unbeatable site where all you [...]
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Rules of Engagement
With considerable attention paid to Enterprise 2.0 adoption, it’s time to turn the light on something lurking in the shadows: engagement — or, more appropriately, disengagement. This isn’t a matter of rejecting the technology — this is a matter of people not being able to get along.
Consider typical relationships and interactions. A relationship or [...]
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Twittering Less, Kissing More
Now I know the verb is tweeting but using the term twittering was the initial mistake by Bob Herbet, one of my favorite op-ed writers at the New York Times. He corrected it after some kids told him what to say and thus the title to his column, Tweet, Less, Kiss More. He writes about [...]
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What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’
Late last year, I had the opportunity to join a group of highly motivated and very smart people at the SOA Symposium in Rotterdam to formulate and release the SOA Manifesto, a document meant to spell out the core values and related principles that should be part of service orientation.
Understanding the power [...]
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GE Crowdsources for Cleantech Innovation
GE Corporation has probably one of the largest stables of scientists, engineers and inventors on the planet. But as part of its search for clean technologies, the global giant is turning to the social Web — via crowdsourcing — to identify new ideas from startups and innovators.
My colleague at CBS SmartPlanet, Heather Clancy, provides a [...]
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Empowering Your Employees Through Enterprise 2.0
Forrester will publish the book, Empowered, in September, co-authored by Josh Bernoff and Ted Schadler, its sequel to Groundswell. Groundswell was about social technologies empowering consumers, the new book demonstrates how empowered customers place demands on companies, and how it takes empowered employees (refered to as HEROes – highly empowered and resourceful operatives) to meet [...]
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eDiscovery Market Consolidates but Integration Remains a Challenge
According to Brian Hill at Forrester, recent mergers and acquisitions in the eDiscovery market can be good for organizations wanting to mitigate legal risk with a mix of disjointed applications as long as they do their home work (see eDiscovery Market Consolidation Continues Its Steady March). I was pleased to receive a review copy. As [...]
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